The Allstate TV ad, “Pink SUV Mayhem” starts off with a grown man driving in a pink SUV pretending he is a teenage girl. The “girl” finds out from a text that her best friend kissed a boy she liked, causing the driver to be in an “emotional compromise” which is causing his driving to spiral out of control and hit a parked car a couple feet away. Driving off, the man talks of the terror of having to pay for the damage of your parked car yourself if you have other “cut rate insurance” instead of Allstate. He then states his signature line, of “Get Allstate and better protect yourself from Mayhem, like me.”
The “Pink SUV Mayhem” commercial depicts slight sexism and teenage attention span while the crash is happening. The man begins to talk in slang texting terms, such as O-M-G, oh my God, to show that the person driving isn’t focused entirely on the crash. They are using the O-M-G phrase to talk about the friend kissing the boy, without even blinking an eye to the accident. The sexism essence is given when you notice he is in fact playing a teenage girl, after he himself points it out, and is also driving a pink SUV complete with a blinged out phone and sunglasses a top his head. Also, the way the teenage responds to the text is obvious that it is a girl, by the way he talks and responds. This commercial is aimed towards both sexes, that they need to get Allstate, because there are drivers out there that are emotionally unstable at times, mostly during their teen years, and if they are women. I personally like the Allstate commercials, because they do point out the real problems people face, unlike other ones such as Geico, just showing that it’ll take only 15 minutes to sign up with them. Although there is sexism towards women in this segment, its still entertaining and enjoyable to watch, which Allstate aims for, so that the person watching remembers the entertainment and actuality of the commercial that they immediately sign up.
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